Selling Cigarettes by Selling Thinness

You might think the tobacco industry was in serious trouble. Public health campaigns to reduce smoking have resulted in cutting smoking rates in the U.S. from a peak over 60% in men and 40% in women to the current rate of around 20% (where, incidentally, it’s been stalled for several years). Government intervention has resulted in exposing deceitful practices designed to produce a more...
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